Emeritus YouTube Channel &
Multichannel Content Marketing
Role
Production Manager and Producer
Marketing Script Supervisor
Project Type
Strategic Marketing Content Creation
Digital Marketing (Online Educational Products)
Marketing Video Assets Compilation
Marketing Scripts for Short Videos
Capacity
Social Media and Short-Form Video Production
Directing Executives and Presenters
Interviewing High-Profile Executives
Executive Communications
Creative Direction
Marketing Snippets Creation
Executed creative design and content development for marketing videos across social platforms (LinkedIn, YouTube Channel, Instagram, Facebook)
Directing Talent (Executives and Speakers)
Reviewed and refined marketing questions and scripts with instructional designers. Directed interviewees and executives during filming to ensure strong delivery of marketing snippets.
Creative Direction
Provided direction on graphic and visual treatments for marketing videos, ensuring all illustrations were on-brand and compliant with platform requirements. Recommended creative alternatives when certain assets were unavailable or delayed.
Project Management and Creative Operations
Coordinated the creation and internal review of all marketing campaign assets to align with project and product launch timelines. Adjusted schedules as needed and ensured deliverables remained on budget. Collaborated closely with marketing, instructional design, and post-production teams to secure legal releases and required approvals prior to publishing. Navigated uncertainties related to asset availability, copyright clearance, shifting launch dates, post-production challenges, and other variables that could impact timely delivery.
