Production Planning and Social Media Distribution

A short commercial was produced for Community First Credit Union in the Petaluma area.  The video was designed for distribution on their website and social media channels.

 

Narrative Scriptwriting

The project began with narrative scriptwriting, where I crafted a story that highlighted the bank’s commitment to serving the local community and supporting area residents. I developed the creative concept, planned the production schedule, scouted locations, and coordinated talent to ensure the visuals and messaging aligned with the script. Filming captured both authentic community interactions and staged elements to convey the bank’s values in a relatable, engaging way.

 

In post-production, I refined the footage, applied color grading, and integrated graphics to enhance the storytelling and maintain a polished, professional look suitable for digital distribution.

 

 

Impact

The final video effectively communicated the bank’s mission while being optimized for engagement across multiple social media platforms.

 

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